Dubbed "La Ville Rose" (The Pink City) for its signature terracotta brick buildings that radiate warmth at dawn and dusk, Toulouse is a dynamic and diverse city where historic Romanesque basilicas meet state-of-the-art aerospace innovation. Situated in southern France's Occitanie region, this destination seamlessly blends heritage preservation with forward-thinking industry, inviting travelers to discover its distinctive rose-tinted character. Add this captivating French city to your client's next Avanti Destinations itinerary — begin planning today!
- Our Experience From the Field -
Regional Sales Director (Southeast Region), Paula Ruidiaz, had the amazing opportunity to not only visit Toulouse, but experience it alongside some of our valued Travel Advisor partners. Here is what she had to say about this Avanti Educational trip:
"Our group had an exceptional trip with seven Travel Advisors! The group was enthusiastic, resilient, and full of energy, even after some intensive days of activities that included up to five hotel inspections per day. In Toulouse, we joined a chef-led Gourmet Walking Tour that paired local products, wines, and history across seven landmarks — one of the group’s favorite experiences. We also enjoyed a behind-the-scenes look at pastel dyeing with a charming local couple, which was an unexpected delight. France was an absolute treat for the senses — every meal was fresh, seasonal, and beautifully prepared. This EDU was truly a memorable journey filled with discovery, connection, and inspiration — one that perfectly showcased the best of Costa Brava and Occitanie."
Check out some of our newly added hotels and experiences in Toulouse
An intimate haven within beautifully restored 18th-century townhouses. Savor Michelin-starred cuisine, enjoy expertly crafted cocktails, or unwind in a serene spa before exploring the heart of Toulouse just steps away.
Experience contemporary comfort within a historic structure. Unwind beneath two magnificent glass atriums inspired by the Eiffel Tower, or venture out to discover the city center — moments from the Capitol, Garonne River, and vibrant local markets.
Discover Toulouse's beauty from the water on this captivating cruise along the Garonne River and Brienne Canal. Drift past iconic landmarks while navigating the historic Saint Pierre lock, with live French commentary offering cultural and historical context, plus English and Spanish audio and written guides available via QR code on your phone. Wheelchair accessible and welcoming both manual and electric chairs, this leisurely voyage provides a distinctive perspective on the Pink City's architecture and riverside allure.
Join a private workshop near Place du Capitole and discover the centuries-old art of pastel dyeing with a recognized Master Artisan. Learn to transform fabric using woad, a natural plant dye that shifts from green to signature blue through oxidation, as you prepare a dye bath and watch the magical color change. Each participant creates and takes home a hand-dyed scarf, a unique souvenir connecting you to Toulouse's rich textile heritage.
Explore the culinary heart of Toulouse with this guided tour of the historic Victor Hugo Market, known as the city's gastronomic hub. Accompanied by a local food expert, discover how the French shop for fresh produce, meats, and cheeses while enjoying tastings of regional specialties and meeting the artisans behind these culinary traditions. This experience offers food lovers a flavorful introduction to one of France's most celebrated gastronomic regions.